Global performance network

Buying and selling,
finally on one side

AdDuo puts advertiser CPA targets and publisher revenue curves into one system: seven performance formats, bidding derived from your target CPA, and fraud filtering that happens before billing. One impression, one log — the number both sides see is the same number.

From $100 · site review within 24 hours · payouts in USDT / PayPal / Paxum / wire

320B+Monthly impressions
192+Countries & regions
62k+Active advertisers
99.2%Inventory fill rate

Two sides

One dashboard, two views, one set of books

Advertisers care about conversions, publishers care about eCPM. We don't keep two sets of numbers in the middle — impressions, clicks, conversions and billable events all come from the same log stream, so reconciliation disputes disappear from the process.

Switch to the side you care about ↓
  • Seven formats, mixed

    Popunder, push, in-page, native, video, banner and direct link in one campaign, allocated by live eCPM.

  • Four bid models

    CPC, CPM, CPA or smart bidding — different models per geo inside the same campaign.

  • 20+ targeting dimensions

    Geo down to city, carrier, device, OS version, browser, connection type, hour of day, frequency cap, domain and placement allow/deny lists.

  • Automation rules

    Drop bids when CPA breaks the target, swap creatives on a conversion drought. Rules run hourly and every action can be rolled back.

  • Managed optimization, free

    From $3,000 monthly spend a dedicated optimizer builds and runs the campaigns. No service fee.

  • Filtered before billing

    Invalid clicks never reach your invoice or your conversion count — and the filtered volume stays visible in reporting.

Why AdDuo

Seven things that decide the price of the same traffic

In performance the question is never "is there volume" — it's whether the volume is clean, whether the bid is smart, and whether the books balance fast enough. All seven are built into the platform layer.

01 / ONE LEDGER

Both sides read the same books

Impressions, clicks, conversions, deductions and payouts travel one path. The conversions an advertiser sees and the billable events a publisher sees come from the same log — so nobody has to reconcile two spreadsheets at the end of the month.

Fraud engine

Device fingerprint deduplication, click-pattern clustering, proxy and datacenter IP lists. 98.6% of fraudulent requests are stopped before they are billed.

Smart bidding

Enter a target CPA, get an eCPC ceiling that is recalculated every 15 minutes. No more manual bid edits at midnight.

Live reporting

Five dimensions to drill into, refreshed every 5 minutes, exportable to CSV or your own BI through the API.

Global reach

192 countries and regions, Tier1 / Tier2 / Tier3 priced separately, with localised creative notes for each market.

02 / INVENTORY

Seven formats, one console

Popunder, push, in-page, native, video, banner and direct link are all first-party inventory, ranked by eCPM — and you can pin any placement to the top.

03 / SUPPORT

Support that answers

English and Chinese account managers, 15-minute response on business days, weekend on-call. When a creative is rejected you're told exactly which rule failed.

Ad formats

Put the budget where it can actually be seen

Seven formats cover everything from "maximum clicks" to "the most expensive slot on the page". Pick one on the left to see the billing model, reference price and creative specs.

Popunder

Opens in a new window when the visitor clicks anywhere on the page — no slot taken, no reading interrupted. The cheapest way to buy volume; strongest on content, streaming, download, live-sport and adult sites.

Volume firstCPC / CPMAll devices
BillingCPC / CPM
Reference CPM$0.60 – $4.20
CreativeNone — landing page only
DevicesDesktop + mobile

Traffic & transparency

You can only scale what you can see

Inventory, bidding, fill and filtering are all visible in the dashboard. You shouldn't have to take a promise on faith — open the report and check whether the line goes up every week.

  • Geo-segmented inventory

    The Tier1 premium pool and the Tier2/3 volume pool bid separately, so your bid doesn't get averaged away.

  • Filtered traffic is shown too

    Reporting shows raw requests next to billable events. The gap is exactly what fraud filtering removed.

32BValid clicks per month
192+Countries & regions
5 minReporting refresh
15 minBusiness-day response
Valid impressions, last 30 days (sample data)+27.4%

How it works

From sign-up to the first payout in four steps

No sales-call queue and no annual commitment before you've seen a single conversion. Run real traffic first, then decide about the long term.

Sign up, pick a side

Advertiser or publisher — one email can hold both, switch from the top-right menu.

Build a campaign or submit a site

Advertisers upload creative; publishers submit a domain and get a manual review within 24 hours.

Integrate and go live

Top up and bidding starts within minutes; publishers paste one async snippet or copy a direct link.

Optimize and get paid

Data refreshes every 5 minutes, payouts settle every Thursday, invoices match the ledger line by line.

Client feedback

They ran seven days, then moved the whole pool

★★★★★

"First month after switching, same US pool, CPA went from $12.40 to $6.90. What did it was smart bidding being willing to price by hour of day — not us grinding new creatives."

iGaming media buyer · $80k/month
★★★★★

"The streaming site used to run popunder only. Adding in-page push and video took eCPM from $1.30 to $1.90 — and we pasted the code once, no layout rework."

Streaming site owner · 2.2M daily PV
★★★★★

"Reconciliation stopped taking two spreadsheets. We run 11 sites and the payout statement matches dashboard impressions directly, so finance stopped asking every week."

Affiliate team lead · 11 sites

Anonymized client feedback. Results are individual cases and vary with vertical, geo and strategy.

FAQ

The questions people ask before signing up

Anything else? Email us — 15-minute reply on business days.

What's the minimum spend?

$100 to start, no daily minimum, no annual commitment. New accounts can request a $50 test credit to validate a vertical and geo. Publishers can withdraw from $15.

How and when do I get paid?

Payouts settle every Thursday for the previous Monday–Sunday. USDT (TRC20 / ERC20), PayPal, Paxum and wire are supported; requests are processed within 4 business hours, and a weekend request rolls to the next business day.

Which verticals can I run?

iGaming, dating, subscription commerce, short drama, sweepstakes, finance, mobile games, health and education are all available. Adult traffic goes through a separate whitelist review; gambling requires a valid licence for the target market and doesn't run without one.

How does fraud detection decide?

Three layers: device-fingerprint deduplication, click-pattern clustering to catch scripts and farms, and proxy / datacenter IP matching. Invalid clicks are never billed, and the raw volume stays visible so you can judge whether a source deserves more budget.

How long does integration take?

Advertisers can build a campaign the same day and start bidding within 10 minutes of a top-up. Publisher sites are reviewed within 24 hours; the snippet is async, doesn't block first paint, and can mount into your own container.

Which languages do you support?

The dashboard, creative specs and help centre are available in English and Chinese, and account managers are bilingual. Business-day response within 15 minutes, with weekend on-call for emergency pauses and payout issues.

Run a test before you talk long term

Advertisers validate a vertical and geo with a $50 test credit; publishers take one site live, watch eCPM for seven days, then decide whether to move the whole pool over.

No credit card to register, and no sales rep calling you three times.