Four bid models
CPC to control click cost, CPM to buy visibility, CPA to pay on conversion only, or smart bidding where the system prices against your target CPA. Different models per geo in the same campaign.
Home / Advertisers
Advertiser · media buying
Spend where it
actually converts
Give us a target cost and a landing page. Price, hour, placement and format mix are recalculated every 15 minutes — we derive an eCPC ceiling from your target CPA instead of asking a human to babysit the dashboard.
From $100 · CPC / CPM / CPA / smart bidding · test credit available
Core capabilities
Four things advertisers actually use
More features isn't the point. The point is that each one leaves a trace in the report: lower CPA, steadier daily volume, fewer clicks that never existed.
20+ targeting dimensions
Geo down to city level, carrier, device brand, OS version, browser, connection type, hour of day, frequency cap — plus domain and placement allow / deny lists.
Creative & review
Bulk upload with automatic resizing to every required size and live character counting on titles. Review takes under 2 hours, and a rejection names the exact rule that failed.
Conversion postback
S2S postback, Pixel or API, with a 30-day deduplication window so repeat events collapse automatically. Offline conversions can be backfilled into the same report.
Partnership models
Run it yourself, or let us run it
Three models for three team shapes. Not sure which? Start self-serve for two weeks and switch to managed later — the historical data comes with you.
Self-serve
Full console access: bids, targeting, creative and rules are all yours. Built for teams that already have a media buyer and their own pace.
- Minimum
- $100
- Fee
- None
- Billing
- Prepaid, charged on valid events
Managed optimization
From $3,000 monthly spend you get a dedicated optimizer who builds and runs the campaigns and hands you a weekly review with next week's scale plan.
- Minimum
- $3,000 / month
- Fee
- 0 — included in spend
- Billing
- Semi-monthly or monthly
White-label & RTB
Your domain, your brand, our inventory. Open real-time bidding endpoint and reporting API — made for networks, agencies and teams running their own DSP.
- Minimum
- $10,000 / month
- Integration
- OpenRTB 2.5 / own API
- Billing
- Per contract
Targeting
First, exclude the people who'll never convert
Half the value of targeting is picking who sees the ad; the other half is removing who never should. Deny lists, device-ID exclusion and frequency caps done properly usually return 15–30% more valid conversions on the same budget.
Country / regionCity-level geoCarrier
Device brandOS versionBrowser
LanguageConnection typeDayparting
Frequency capDomain allowlistDomain denylist
Placement IDDevice-ID exclusionRetargeting audiences
Custom audience uploadNew vs returningCreative rotation weight
Automation rule examples
-
Bid down on cost overrun
CPA above 120% of target for 2 hours → cut bids 10% and pause the two weakest placements.
-
Zero-conversion alert
3 hours without a conversion → email + Telegram alert, and shift budget to the next best campaign.
-
Creative fatigue swap
CTR under 60% of account average for 3 days → retire the creative and pull in the backup set.
Verticals
The mainstream performance verticals are covered
Everything below has historical benchmarks and matching inventory. If yours isn't listed, ask — a compliant landing page that clears review is usually enough.
iGamingDatingSubscription commerce
Short drama / streamingSweepstakesFinance & credit
Mobile gamesHealth & nutraE-learning
Utilities & cleanersVPN & securityTravel
Local servicesAuto aftermarketCrypto
Gambling verticals require a valid licence for the target market; runs without one are not approved. Adult creative goes through a separate whitelist and must respect local regulation. Review criteria change with the market — the per-country restriction list is visible in the console before you launch.
Data & risk
Invalid clicks shouldn't appear on your invoice
98.6%Fraud blocked before billing
5 minReporting refresh
30 daysConversion dedup window
2 hoursCreative review
Reporting shows raw requests alongside billable events; the gap is what the fraud layer removed. You can read that ratio per source, placement and geo, then decide which inventory deserves a higher bid.
Advertiser FAQ
Three things asked most before an account is opened
Can I test with a small budget?
$100 is enough to start, and new accounts can request a $50 test credit. Run one geo and one format for three full days to get a stable CPA baseline before scaling — don't open 20 countries on day one.
How do I report conversions accurately?
S2S postback is the recommendation: send the click_id back from your landing page or app backend and repeat events collapse inside the 30-day window. Without backend access, the Pixel is the fastest route and slightly less precise.
What if the traffic doesn't perform?
Clicks the fraud system flags are never billed in the first place. If a segment looks wrong in your own analytics, send us the click_id list — whatever the review confirms goes back to your account balance, usually within 3 business days.
Give me $50 and I'll show you a real cost curve
No annual contract, no service fee up front. Register, request the test credit, run three days, look at the CPA — then decide how much to scale.